You’re not helping your rankings if you do these…

We know a healthy daily routine includes eight glasses of water, seven-hour sleep, no booze, no cigarettes and no cell phone right before bed, but how many people actually do them all consistently?

Likewise, you are given a number of tips on how to achieve better rankings, but it always seems too big an effort to make. Then why not start with avoiding what would undermine your chance of getting ranked?

1. Putting too many unranked lawyers forward

Our definition of “too many” is four or more. How often do you see three lawyers from the same practice within the same firm get a new ranking in the same year? Then why waste time and effort to do something that will lower the chance of the truly promising lawyers to get ranked?

We know it’s hard for big practices with a large number of partners to select only a few to put forward, especially when politics is involved. If that’s the case, then don’t be surprised if the directory researcher has the same difficulty picking one or two to rank.

Free free to check out our article Do You Have Unrealistic Expectations on Your Rankings? for more.

2. Mentioning your rankings and accolades from a competitor directory

Many partners we spoke to insist on including their Legal 500 rankings or quotes in a Chambers submission or vice versa, because “any recognition is beneficial”. Just imagine if you tell your spouse you want to wear a t-shirt because your ex said you looked good in it. If you need to hear it from the horse’s mouth, feel free to ask a Chambers/Legal 500/IFLR editor if it helps to include another directory’s rankings. We are curious what they will say.

3. Mentioning your rankings and accolades to the directory that gave them to you

We have also seen many lawyers who like to tell the directory “in your editorial, you said we were ‘the dream team’ in the healthcare space”/“You ranked us in the top tier.” To use the spouse example again, that is like saying “you can’t divorce me because your married me”. The same is seen in a lot of submissions where law firms often include positive editorial from the latest edition. What is funnier is sometimes the write-up was directly taken from the firm’s submission, which means the firm was quoting what it said in its own submission. You know what point we’re making here.

4. Submitting multiple referees from the same organisation

This has been confirmed by several directories editors, especially when the multiple referees are all for the same matter you worked on. The researcher usually talks to just one referee from the same organisation. You may think you have good relationship with several people from the same organisation and putting three of them forward will give you three pieces of positive feedback, but that’s just not the reality. By submitting multiple referees to directories with a referee limit, you are losing the referee quota for other referees.

We try to keep our articles short (or, not too long if this one is not short to you) but we always love to share more. Feel free to let us know if you wanted to know more or have a specific question!

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